Walgreens Encinitas Vision Challenge
For two months, VOC was front and center at the Walgreens store in Encinitas. Huge VOC banners hung from the ceiling and $1 donation cards plastered the front wall. For the second year in a row, the store encouraged customers to donate to VOC at check out.
“I wanted to come up with something that will grab customers’ attention,” said Store Manager Hunter Richmond. So, on the heels of publicity surrounding the ALS ice bucket challenge, Richmond decided to apply the idea for our cause.
He challenged his employees to an ice bucket challenge, made a hilarious youtube video, and played the video on a loop on a monitor next to the cash register. Richmond also showed the video at a district management meeting, and encouraged other managers to douse themselves with icy cold water and donate cash to VOC.
Final numbers are still being tallied, but it looks like Richmond and his colleagues raised more than $300 for VOC. Way to go!